{"product_id":"new-new-low-double-dry-hopped-ipa-whiskey7-f34-p717","title":"New New Low (Double Dry Hopped IPA)","description":"\u003cp\u003eDDH IPA hopped with Strata and Mosaic7% ABV\u003cem\u003eTasting Notes: Ripe Papaya, Dank Melon, Big Softy, Creamy\u003c\/em\u003e\u003cem\u003e4 X 16 oz. cans\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e\u003cbr\u003e Just when you think things can’t get any worse, somehow they do. Ultimately it’s gonna be ok, but a lot of weird shit happens along the way. Who can relate?\u003c\/p\u003e \u003cp\u003eNew New Low, our second double dry hopped IPA in the portfolio is assertively hopped with two of our most prized hop varietals: Strata and Mosaic. \u003cbr\u003eDouble dry hopping is a technique in which you use two times the weight of dry hops in the recipe vs. a standard IPA. Dry hopping does two things: It imparts an aromatic quality to the beer (the single most important quality in hoppy beers these days) and helps lock in the characteristic haze of New England IPAs. \u003cbr\u003eIn the race to the bottom, we’ll go out in style. Our core IPAs are already packed with hops, so doubling down is not something we do lightly: we strive for balance and drinkability in whatever we brew. We double down on hops with the intent of increasing the beer’s aroma while adding softness and accessibility. The result is a beer that’s counterintuitively creamier and dangerously easier to drink.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Size#Single Can\u003e4-Pack","offer_id":51259505803549,"sku":null,"price":2.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/2797\/6477\/files\/img_014813_b6a1ac95-84df-428b-a665-fbf45f751091.jpg?v=1778169676","url":"https:\/\/purewinestore.com\/products\/new-new-low-double-dry-hopped-ipa-whiskey7-f34-p717","provider":"purewinestore","version":"1.0","type":"link"}